DAPS Advertising Limited SME IPO Detail

Incorporated in 1999, Daps Advertising Limited is engaged in the business of providing advertising agency services. The company offers a range of advertising media services consisting of print media, electronic media and outdoor media services which cover advertisement modes such as newspapers, brochures, magazines, television channels, FM channels and display of outdoor hoardings etc.

The company’s customers include corporate clients operating in various business fields viz. construction, education, electronics, automobiles, FMCG, jewellery, apparel, insurance, housing, hospital, financial service providers, aviation, Government organizations etc.

For the period ended September 30, 2022, and for the financial year ended March 31, 2022, 2021 and 2020, the company’s revenue from operations was Rs 1458.33 lakhs, Rs 1868.31 lakhs, Rs 785.58 lakhs and Rs 2022.70 lakhs, respectively.

Competitive Strength:

  • Accreditation with Indian Newspaper Society (INS).
  • Experience of our Promoters and senior management team.
  • Customer Satisfaction.
  • Repeat Customers.

Company Financials

Period EndedTotal AssetsTotal RevenueProfit After TaxNet WorthReserves and SurplusTotal Borrowing
Amount in ₹ Lakhs

Objects of the Issue

The Company proposes to utilize the Net Proceeds from the Issue towards funding the following objects:

1. Funding working capital requirements.

2. General corporate purposes.

DAPS Advertising IPO Details

IPO DateOct 31, 2022 to Nov 3, 2022
Listing Date[.]
Face Value₹10 per share
Price₹30 per share
Lot Size4000 Shares
Issue Size1,700,000 shares of ₹10
(aggregating up to ₹5.10 Cr)
Fresh Issue1,700,000 shares of ₹10
(aggregating up to ₹5.10 Cr)
Issue TypeFixed Price Issue IPO
Listing AtBSE SME
NII (HNI) Shares Offered50% of the net offer
Retail Shares Offered50% of the net offer
Company PromotersAkhilesh Chaturvedi, Dharmesh Chaturvedi and Paresh Chaturvedi are the company promoters.

DAPS Advertising IPO Tentative Timetable

DAPS Advertising IPO opens on Oct 31, 2022, and closes on Nov 3, 2022. The DAPS Advertising IPO bid date is from Oct 31, 2022 10.00 A.M. to Nov 3, 2022 5.00 P.M. The Cut-off time for UPI Mandate confirmation is 5 PM on the issue closing day.

EventTentative Date
Opening DateOct 31, 2022
Closing DateNov 3, 2022
Basis of AllotmentNov 9, 2022
Initiation of RefundsNov 10, 2022
Credit of Shares to DematNov 11, 2022
Listing DateNov 14, 2022

DAPS Advertising IPO Lot Size

The DAPS Advertising IPO lot size is 4000 shares. A retail-individual investor can apply for up to 1 lots (4000 shares or ₹120,000).

Retail (Min)14000₹120,000
Retail (Max)14000₹120,000

DAPS Advertising IPO Promoter Holding

Pre Issue Share Holding96.66%
Post Issue Share Holding64.91%

DAPS Advertising IPO Review

DAPS is in a highly competitive and fragmented segment. Though the issue appears lucratively priced based on its recent super financial performance, higher spending for IPO marketing raises concern. Small equity post-IPO also indicates a longer gestation for migration to the main board. Well-informed risk seekers may consider parking funds for the medium to long term.

Company Contact Information

DAPS Advertising Limited
128, Clyde House,
Office No. 9- B, The Mall,
Kanpur, Uttar Pradesh – 208 001
Phone: +918115076766
Email: investor@dapsadvertising.com

DAPS Advertising IPO Registrar

Bigshare Services Pvt Ltd

Phone: +91-22-6263 8200
Email: ipo@bigshareonline.com

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